Reply from KOA Inc. on Resolution Area 4

February 16, 2010

Tina Haith

President, KOA Owners Association

VIA: Email

Tina

Per your request, I’m putting KOA’s commitment on quality in writing. I’ll make it much more to the point than my prior letter since I took some harassment for saying too little with many words

Our commitment is to have any conversion brought into the KOA system pass a quality review that is performed by the KOA sales team. This review will be different than the regular quality review due to branding, signage and other KOA items that aren’t in place at the time the contract is signed. The review will be a checklist of core items for safety and cleanliness that can be assessed at the time of the on-site visit. We will not have conversions fly the KOA flag when there is an outstanding safety or cleanliness issue.

This is the plan we will institute now, try it and see how the process works.

Similar to our use of “Being new” to KOA verbiage used in the directory on on-line, all new KOAs will be provided a banner or other approved signage that states “I’m new to KOA” for their first season to help set guest expectations.

Sincerely

Jef Sutherland

Vice President, Franchise Operations

Kampgrounds of America